I met this guy about a month and a half ago, and I really like spending time with him. However, I'm the type of person who likes to contact someone every day by phone calls, text message, go out and do stuff on a regular basis every couple of days, use terms of endearment, etc. I think he likes me too. At least he's said that he likes spending time with me, enjoys my company, finds me attractive, although he has never said "i like you". Also, he doesnt seem like he's the kind of guy who's into all of the things I've described above.

I just kind of want to go forward with it and maybe take the lead for a bit until he gets the hint. But on the other hand, I've always been taught that it's inappropriate for me, as the girl, to be suggesting dates and initiating conversations this early on, when we're still "casual dating", I'm suppose to play hard to get, you know? But I don't want to lose this guy and not get what I want over social mores, so what do you think I should do? Play the girl or throw caution to wind?

VictorM's advice:

I can't answer for why others suggest "playing hard to get," but when I do it, it has nothing at all to do with the girl taking the initiative being inappropriate or socially unacceptable. I suggest playing hard simply because it's more effective with guys since guys like challenges and a sense of conquest. By stretching their pursuit of you out, it gives guys more time to learn more about you. And this is important for this reason: guys generally get attracted to girls for their physical attributes. If a guy has satisfied his curiosity about you before he establishes some kind of roots, it's very easy to be turned-off by the smallest of defects. But once deeper roots are established, you stand a better chance of success.

If you phone this guy, text, and are on his face daily, there's a better chance you will lose him than if you wait and let him chase you. But... if you don't agree, by all means invite him out. There's nothing inappropriate about it.