jen, 19, from NY, asks:

Hi I am back again! Only this time I think I am doing better and getting over the guy I liked. I need to know something. I was the girl that kinda liked a guy that liked my friend. It seemed that he kinda liked me also. It seemed for a moment we were both flirting and getting along really well and there was a mutual attraction but to me nothing serious. Well the next day when I was hanging out with this guy and some of his friends and our friends (not the friend that he likes) he was all into our other friend and anything I said seemed to be an annoyance and it was almost like I didn’t exist. I am not an annoying person. There would be moments where he would just not help me like he usually does or anything! I would be left standing there bewildered even our friend that he was paying extra attention to, pointed it out. For example, I looked cold and he insisted so rudely I take his jacket, I said no and then later he insisted again. It wasn’t in a nice way but I couldn’t say no again, I felt so strange taking it because he was so mean about it. I just want to know what was the reason for this change? One moment he is into me or at least nice and the next he's mean. I have not flirted or even talked to him lately and he has not made any attempt to talk to me. He does call his crush, our friend, at least 3 times a week, she's not interested in him, and has told him and she and her boyfriend are happy and have been together for like 2 years. Whats wrong here? We are in college! This is not High School.

VictorM's advice:

You may be in college but emotionally he's still in middle school.

He wants more attention from you. His sometimes cold attitude is intended to get you to notice him (and you have to admit, it's working). The rationale for that behavior is akin to a little boy who is mean to a girl he likes. It's childish, but often it works.

Maybe he's picking up on your sentiment that there's an "attraction but to me nothing serious." Could it be that he you are giving him vibes that you're not interested in him?

But be careful. I'm not saying he's into you or will ever be. His bruised ego is looking for someone to give him a boost. He needs to have someone (you) drool over him to repair his wounded pride.