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Monday, June 25, 2007
Get Ready for David Beckham Media Blitz
By VictorM: David Beckham is scheduled to join the LA Galaxy of MLS sometime in the last half of July. Plans to ride the wave of soccer's most famous name are well on the way and about to hit America (emphasis mine):Adidas is launching an advertising campaign this week featuring English soccer star David Beckham and New Orleans Saints running back Reggie Bush swapping sports during practice in "Futbol vs. Football."I've said it before and will say it again, David Beckham will turn out to be a bargain and signing him is the best move MLS has made since its inception.
"So there is a specific Los Angeles-based platform, there's the regional, there's the national and then there's the international. And it's a combination of the Galaxy, the league -- MLS -- Adidas, ESPN. All of those different entities are targeting different areas."
"We've enjoyed some success of AC Milan and Real Madrid jerseys in America," [said Stephen Pierpoint, vice president of brand marketing for Adidas America]. "Now, for the first time, we see global demand for the LA Galaxy jersey."
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