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Tuesday, February 13, 2007

 

On Brands: A Note to The Religious (and The Press)

By Paperwigth: If you don't use and defend a trademark or brand, you lose it. In particular, you have to defend your brand against people using it to identify products and services that you don't provide and which may be far inferior to the products and services that you provide. This is the fundamental problem that the mainstream religious face in the United States today: they have not defended their brand, and they have lost it to the outrage pimps of Republican Fundamentalism like James Dobson, Jerry Falwell, and (most recently) William Donohue.

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