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Sunday, September 24, 2006
Your Syllabus, and Your Condom
College students are back at school or have arrived for the first time and...
[I]t is a good bet they will find some sort of condom promotion on their college campuses. Some deliver grave messages about sexually transmitted diseases; others are humorous riffs on masculinity. But the goal is the same: to introduce the companies’ products to freshmen, create new health habits and, of course, drive future sales. “If you look at condom sales, there are different peaks,” said Jim Daniels, the vice president for marketing at Trojan, which dominates the United States condom market. He cited New Year’s Eve, Valentine’s Day and even the Fourth of July, but said the back-to-school season is a particularly good opportunity for recruiting young customers.
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