Ben is not the only man with crippling fears when it comes to chatting up women. That's why Charm School, run by an Ann Arbor, Michigan-based company called Charisma Arts, has no problem finding men who need intense guidance and fieldwork approaching women at places like bookstores and bars.

"People think we're teaching guys with no confidence who are bad with women," said Charisma Arts co-founder Wayne Elise. "We teach guys how to be themselves in a very unnatural environment, how to cold approach strangers and make them comfortable enough to open themselves up."

Charisma Arts runs weekend Charm School seminars in New York, Los Angeles, San Francisco, London and Sydney. Some students find out about the course from the company's Web site, www.charismaarts.com.

The Charm School's lesson plan stays away from canned lines and instructs men to think on their feet when talking to women, to put their insecurities aside and react naturally to a women's subtle cues, said Johnny Saviour, 21, a Charisma Arts instructor.

The class starts on Friday afternoon with the instructors going over Elise's attraction theory. They then practice the theory by approaching each other as if they were women, and they do word association exercises to get their minds tuned into keeping a conversation with a woman rolling.

After a night approaching women at a bar or club, the instructors hold a debriefing the next morning and go over what the participants did right and wrong. Then they head out again to hit on more women.