According to AdAge, Apple has signed on new "content partners" who will provide visual advertisements to be displayed at the lower right of the iTunes screen while users listen to podcasts. The article points to this development as the tip of a potential iceberg, involving the addition of ads to other types of content within iTunes, and perhaps eventually ads displayed on the iPod itself.

Oh well, you knew it would be a matter of time before that would happen. Just what the world needs: more ads selling us more stuff we don't need but won't do without.

I doubt the ads will be reminding us to save for retirement instead of buying crap.