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Friday, March 24, 2006
Scent of a Person
The role of gender when choosing perfumes and related products may be changing:
Mr. Mitchell... is not averse to a spritz of citrus or musk now and then. But neither is he shy or furtive about misting himself with essence of jasmine or tuberose... Mr. Mitchell is a member of a small but influential... clan, fragrance lovers — youthful, sophisticated, affluent and, increasingly, male — who thumb a nose at artificial gender distinctions. They are men bored by the industry's conventional interpretation of manhood as a blast of lime, leather or musk. They are women who prowl men's fragrance counters when shopping for a scent, heading without bias where their noses lead them. Increasingly they gravitate to scents and brands that are blended, positioned and marketed without regard to sex... Today industry insiders recognize that to more and more customers, buying fragrance by gender is a notion as quaint as gaiters.So, ladies, would you object to your guy wearing Channel No. 5 or do you prefer him to smell like a sailor?
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